It’s Hard Finding Something To Eat If You Have Dietary Restrictions
I redesigned Sole’s website to be more inclusive to customers who may have a dietary restriction. The CDC states: “In 2015–2018, 17.1% of U.S. adults aged 20 and over were on a special diet on a given day”. With dietary restrictions a customer would want to know if they find something they can eat.
Process Deep-Dive
Discovery
User Interviews
User Interview Objectives
The goal of this research is to identify the main reasons why users visit restaurant websites and motivates users to order online or visit the restaurant.
Participants
5 people (23-54 years old)
Eat out at least twice a month
Interview Location
Conducted via Zoom
Key Insights: User Interviews
All Interviewees want to be about to find a clear and concise menu
A majority of interviewees mentioned that they’d light to be able to order ahead online or book a reservation online.
80% of interviewee’s mentioned that they wanted to see high quality photos of the restaurant’s food
60% of interviewee’s mentioned that they wanted to see dietary information about the dishes.
Define
Empathy Map
User Persona
POV/HMW Statement
Develop
Ideation
How might we improve the accuracy of pick-up times and reduce wait times in the Starbucks mobile order process to eliminate frustration and anxiety for customers?
How do these solve the HMW statement?
Filtering Function: users can filter by dietary restrictions and quickly find if they can eat at the restaurant.
High Quality Content: users may feel more confident in visiting the restaurant as high quality content may instill a sense of legitimacy.
Feature Set
Deliver
Refinement
About Us Page
Menu Page
Landing Page
Usability Testings
User Testing Objectives
Our goal is to gather data that quantifies effectiveness, and ease-of-use.
Metrics
I requested users to rate their confidence level (on a scale of 1-5) regarding the restaurant's menu offering an item that could cater to their specific dietary needs.
Participants
5 people (23-54 years old)
Eat out at least twice a month
Interview Location
Conducted via Zoom
Key Insights: Usability Testings
All interviewees expressed their satisfaction with the sub-menu feature, which greatly facilitated the process of finding menu sections effortlessly.
A significant majority of interviewees expressed their desire to have the ability to filter the menu according to specific dietary needs.
A notable 60% of the interviewees expressed their appreciation for the ability to view nutritional information by clicking on menu items.
Addressing User's Concerns
From Testing to High-Fidelity
After completing the refinement stage, I finalized the user interface elements and prepared both desktop and mobile prototypes for presentation.
Mobile Web Prototype
The dietary filter function instills confidence that everyone in their party can find something to eat.
From the previous website design, I made the menu more efficient to navigate through with a sub menu.
Desktop Web Prototype
We intend to integrate third-party businesses like DoorDash to enable the "Order Now" function.
The "Our Story" page provides a comprehensive background on the chef's accolades, expertise, and experiences, emphasizing the commitment to delivering high-quality food to our customers.
Final Takeaways
Major learnings
Throughout this project, I had the opportunity to acquire valuable real-world experience by navigating various challenges such as engaging with stakeholders and overcoming technical and budgetary limitations. As Sole, a small upscale restaurant, depended on GoDaddy's website builder as a cost-effective solution for hosting and constructing their website, I needed to familiarize myself with the technical constraints associated with the platform. Additionally, I had the responsibility of aligning the stakeholders' interests with the requirements of the end-users, ensuring that the website catered to the needs and preferences of Sole's target audience.
What would I have done differently?
Conducted user research earlier in the project to involve stakeholders in the process and ensure their understanding of user perspectives from the beginning.
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